"CREATIVITY is a natural extension of our enthusiasm." - Earl
Nightingale
WHO WE
ARE
Capital Brand is a supercharged creative, branding, and digital international
agency. Headquartered in United States, California, the home of several premier
global technologies, Capital Brand has leveraged its creative and technology to
bring clients the ultimate solutions for positioning their brand(s) and
organizations to obtain desired outcomes.
We pride ourselves on understanding the specific needs of clients to develop
and execute effective strategies that work. With our 22 years of cutting edge
solutions, we look forward to working with you!
Carmela Garcia, the President & CEO of CPCA, required a digital strategy that leads to
more followers, better brand awareness, enhanced online engagement, and ideally more
prestigious recognition.
WHAT WE DID
CPCA oversees more than 1,300 nonprofits, community clinics, and healthcare centers
across California. We developed a social media advertising campaign with the
client’s
goals at the forefront of efforts. We had under three months to do the following:
Increase digital awareness and engagement
across all social media platforms
Drive website traffic
Increase points of focus
Improve Google rank
RESULTS
In just 30 days, the Facebook advertising campaign reached 166,751 people, received
4,238 website clicks, and 801 page-likes. This ad campaign performed better than 80%
of
total Facebook Ads, resulting in over 89,000 impressions.
BRANDING AND GRAPHIC DESIGN
Ca Made (California Made)
PROJECT SCOPE
We helped craft a strong brand image that spoke to the client’s target audiences,
manufacturers, certifiers, and consumers for this branding project.
WHAT WE DID
To create a relatable, solid branding strategy, we worked closely with the client to
fully understand their vision. Our graphic design team created engaging and
thought-provoking designs to help give Ca Made a strong visual identity.
SOCIAL MEDIA & CONTENT
Chick-fil-A - Arden
PROJECT SCOPE
Our client, the franchise operator of Chick-fil-A Arden, required a marketing
strategy that would engage with his target audience, grow social media channels, and
ultimately boost sales. Chick-fil-A Arden is a privately owned franchise in the Arden
Mall in Sacramento, CA.
WHAT WE DID
Our team performed an audit to craft a marketing strategy that would closely target
consumers in Sacramento, including:
Creating digital brand consistency
Engaging social media content
Digital strategies across Facebook, Instagram, and
Twitter
Social media graphics
Short promo videos
CAPTIVATING AN AUDIENCE
All of our digital marketing efforts were closely aligned with the national corporate
brand of Chick-fil-A. We used our creativity and resources to engage with the Sacramento
area specifically.
RESULTS
Chick-fil-A Arden Fair is averaging a 25% month-to-month growth in social media
engagement across all platforms. The Chick-fil-A Facebook page and content averaged
107,000 likes, over 110,000 impressions, and over 62,000 users per quarter.
INFLUENCER & OUTREACH
Esquire IMAX
PROJECT SCOPE
Collaborate with influencers to help generate buzz and increase customer engagement for
the Esquire IMAX Theatre in Downtown Sacramento, CA.
WHAT WE DID
We reached out to various influencers and created marketing strategies, including
giveaways and creative campaigns to persuade popular online influencer’s followers to
engage with IMAX or become IMAX moviegoers. In 30 days, we accomplished:
Increasing their social media presence
Generated more user engagement
Crafted advertising campaigns
Increased local awareness
RESULTS
The Facebook campaign reached a whopping 500,424 Facebook impressions and 2,014
interactions. Within the 30 days, the IMAX Theatre’s social media presence increased by
150%.
WEBSITE & APP DEVELOPMENT
Ground Control Systems
PROJECT SCOPE
We were tasked with developing a user-friendly e-commerce website to guarantee customers
had a positive shopping experience.
WHAT WE DID
Created a fast, reliable website
Used creative design to enhance the UX experience
RESULTS
Web browsers received exceptional customer experience. The ultra-fast website with a
comfortable and engaging layout was incredibly well received by consumers.
PHOTOGRAPHY & VIDEOGRAPHY
The Market
PROJECT SCOPE
The Market reached out to us for help with their social media content. They needed
high-resolution images of the items in their store to help generate brand awareness,
stay relevant with their customers, and create more buzz around their brand.
WHAT WE DID
Our photography team took pictures of all the items in their store, including prepared
food, groceries, and specialty items. We shoot and edit all photos, so they are prepped
and ready to be uploaded on The Market’s social media channels. We were cautious to
ensure brand consistency throughout the project and maintain brand identity.
RESULTS
The Market’s social media engagement increased. Great photos are essential to a solid
social media marketing campaign, especially when we’re talking about food. After all, we
do eat with our eyes first.
Register
timeline
Marketing
We've created the marketing campaign of the website. It was a very
interesting collaboration.
code
Fully Coded in HTML5
We've developed the website with HTML5 and CSS3. The client has access to
the code using GitHub.
group
Built Audience
There is also a Fully Customizable CMS Admin Dashboard for this product.